Our ValPal Pro earns stamp of approval from FIA

by Craig Vile

We’re thrilled to share the news that AI=driven ValPal Pro has been added to the Federation of Independent Agents’ approved suppliers list.

The partnership means FIA members can now access ValPal Pro as a vetted, recommended lead generation solution, at a specially discounted rate.

Being included on the FIA’s approved list is an endorsement we genuinely value, particularly at a time when independent agents are taking a hard look at how technology supports their day-to-day work. With workloads increasing and expectations rising, there’s growing pressure to work smarter without losing the personal service that sets great agents apart.

Why AI adoption is becoming unavoidable for agents

The conversation around artificial intelligence in estate agency has shifted. AI is no longer a future consideration or a ‘nice to have’. For many agents, this is the year when adopting practical, useable AI tools becomes essential to staying competitive.

That shift isn’t about replacing people with technology. It’s about supporting teams, improving responsiveness and making better use of time and data in a market where speed and accuracy increasingly influence consumer decisions.

What ValPal Pro does in practice

ValPal Pro is an AI-powered lead generation and nurturing system designed to help agents make more of the valuation enquiries they already receive.

When a homeowner completes an online valuation, ValPal Pro’s AI virtual assistant makes instant contact via automated phone calls, text messages and emails. It engages the lead immediately, gathers key information, qualifies motivation and timescales, and can provisionally book valuation appointments directly into the agent’s diary. This means negotiators begin conversations with better context and warmer leads.

Not every seller is ready to move straight away. ValPal Pro addresses this by placing longer-term prospects into a structured 12-month AI-led nurture programme, maintaining regular, personalised contact to maximise conversion rather than allowing opportunities to go cold.

Growing instructions and other revenue opportunities

This consistent engagement doesn’t just support instruction growth. By staying connected with potential sellers over time, agents are better positioned to identify additional revenue opportunities, including mortgage and conveyancing referrals, at the right stage of the customer journey.

As part of the partnership with the Federation of Independent Agents, members will have access to a discounted ValPal Pro package, reinforcing the federation’s commitment to helping independents access tools that deliver real, day-to-day value.

Technology that gives time back to agency teams

For us, the real value of ValPal Pro isn’t about replacing people with technology. It’s about giving time back to agency teams - time to focus on advising clients, building relationships and delivering the highest levels of service.

AI will inevitably become a standard tool of modern estate agency. The question is no longer whether it will be used, but how well it is applied. Our aim with ValPal Pro is to ensure agents are supported by technology that works quietly in the background, enhancing their expertise rather than competing with it.

If you’ve made a New Year resolution to stay ahead in 2026, learn more about our AI-driven ValPal Pro by getting in touch - team@valpal.co.uk