MovePal App Privacy Policy

Effective Date

Effective date: November 2025

This version replaces all previous versions.

1. Introduction

ValPal Ltd ('we', 'our', or 'us') operates the MovePal Service and MovePal mobile application ('the Service'). This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you use our Service, and the choices you have regarding that data.

By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Information About Us

The MovePal App and Desktop Application are owned and operated by ValPal Ltd, a limited company registered in England and Wales (Company No. 10731745).
Registered address: Ground Floor, 1/7 Station Road, Crawley, West Sussex, RH10 1HT
Trading address: Angels House, 5 Albemarle Road, Beckenham, Kent, BR3 5HZ
VAT number: 479156450
ICO registration number: ZB836750
Data Protection Officer: Patsy Gown (team@valpal.co.uk).

3. Scope of This Policy

Where the MovePal App is used by estate agents to collect information from their clients or prospects, ValPal Ltd acts as a **data processor** on behalf of those businesses under a Data Processing Agreement.
For app users who interact directly with MovePal, ValPal Ltd is the **data controller** for information collected through the Service.

4. What Data We Collect

We may collect the following types of personal data:
- Name, email address, phone number, and address
- Device information, such as IP address and operating system
- Location data (if you have granted permission)
- Usage data, such as actions performed in the app and session duration
- Communication preferences and support requests

We also collect anonymised analytics data to monitor app performance and improve user experience.

5. How We Collect Data

We collect data when:
- You register or log in to the app
- You use app features or contact customer support
- The app collects automated diagnostic or performance information
- You interact with our marketing communications (if you have opted in)

Depending on your device settings, the app may request permission to access your **location**, **camera**, **contacts**, or **notifications**. These permissions are optional and can be changed at any time in your device settings.

6. How We Use Your Data

We use your personal data to:
- Provide and maintain the MovePal Service
- Communicate with you and provide customer support
- Send updates, offers, or marketing messages (where you have opted in)
- Improve and personalise app functionality
- Analyse app usage and performance
- Detect, prevent, and address technical issues or fraud

We rely on the following legal bases for processing:
- **Performance of a contract** – providing services through the MovePal App
- **Legitimate interests** – for internal administration, analytics, and support
- **Consent** – for marketing communications and optional data sharing
- **Legal obligations** – for regulatory or accounting requirements

7. Data Retention

We retain personal data only for as long as necessary to provide our services and comply with legal obligations. Typically, user data is retained for up to three years after the last interaction unless deleted sooner at your request.

8. Sharing Your Data

We may share your data with trusted third parties who assist us in operating the MovePal Service, including:
- Cloud hosting and data storage providers
- Customer support and CRM systems
- Analytics and app performance monitoring tools
- Marketing platforms (only with your consent)

All third parties are required to handle data securely and only under our instructions. We never sell your personal data.

9. International Data Transfers

We may store or process personal data outside the UK. When transferring data internationally, we ensure that appropriate safeguards are in place in accordance with the **UK GDPR** and **Data Protection Act 2018**, such as:
- UK adequacy regulations (for approved countries), or
- Standard Contractual Clauses with the UK International Data Transfer Addendum.

Where data is transferred to the United States, we only use providers certified under the **EU–US Data Privacy Framework** or equivalent safeguards.

10. Security of Your Data

We take appropriate technical and organisational measures to protect your personal data, including:
- SSL encryption
- Secure servers and firewalls
- Encrypted backups and passwords
- Regular software updates and restricted access controls

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, but we continually review and improve our practices.

11. Analytics and Tracking Technologies

We may use third-party analytics services, such as Google Analytics or Firebase, to monitor app performance and improve user experience. These services may collect anonymised data about app usage, device type, and performance metrics. You can find more information in the Google Privacy Policy: https://policies.google.com/privacy.

12. Your Rights

Under the UK GDPR, you have the right to:
- Be informed about how your data is used
- Access your personal data
- Rectify inaccuracies
- Request erasure (right to be forgotten)
- Restrict or object to processing
- Request data portability

To exercise your rights, please contact our Data Protection Officer using the details below. We may ask for reasonable proof of identity before fulfilling your request.

13. Children’s Privacy

The MovePal Service is not intended for anyone under the age of 18. We do not knowingly collect personal data from children. If we become aware that a child has provided us with personal information without parental consent, we will delete it promptly.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in technology, law, or our business practices. If significant changes are made, we will notify you through the app or by email. The most recent version will always be available within the app and on our website.

15. Contact Us

If you have any questions or concerns about this Privacy Policy or your data, please contact us:

Email: team@valpal.co.uk (subject: 'MovePal App Privacy Policy')
Post: ValPal Ltd, Angels House, 5 Albemarle Road, Beckenham, Kent, BR3 5HZ
Telephone: 0208 663 4930

If you are unhappy with how we handle your data, you can lodge a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk/make-a-complaint/.