There is a vast scope for understanding gender stereotypes in advertising and logo redesigning aspects. It becomes a necessity to connect the ad or brand impression to the right audience. Therefore, most of the brands are working out with gender-neutral designs.
The new brands or businesses are taking measures to understand the implementation of gender approaches in their marketing and logo design jobs. Still, they are unaware of whether they are on the right track.
So, if you are new to gender marketing, this article intends to educate you on the right approach to implementing it.
Several brands work towards gaining the attention of a specific target audience and frame their marketing strategies accordingly. Suppose there is an eCommerce brand that sells women's skin products in specific. In that case, their marketing approach will always be feminine. Similarly, the masculine approach is for the brands offering services or products to men.
And the businesses that offer their products and services, irrespective of gender, prefer gender-neutral marketing strategies. We will know more about it later in the article. But before you head out to know the right approach towards gender-based marketing and branding, you must understand its importance.
With the right set of marketing, you will be able to connect with your audience that relates the most to your products. Feminine marketing will direct the consumers' attention towards female-specific products or services offered by your brand.
When you can tell the audience how women can benefit from using a particular service or product, you will be adding clarity on why they should buy it. Men are pretty much straightforward in terms of choosing their products through simple marketing ads, while women do in-depth digging before they can put their trust in a product.
Therefore the marketing techniques are supposed to be more explicit in the case of women than men. The ad should represent all possible ways a product can make life easier for the target audience. Conversely, men consider only the core features of a product or service to make a purchase decision. So, elaborating the ads with in-depth aspects will only be cluttered.
You must refer to the right resources to ensure you have plenty of solutions that can produce good results for your business. Keeping all aspects in mind, if you believe you are targeting both genders for your business marketing, you ought to balance the feminine and masculine marketing attempts.
Here are a few ways that will define you on how you can make a correct approach towards your brand marketing, logo redesigning and ad marketing aspects:
You ought to know your customers more than you think you do. If you are targeting men's clothing, skincare or other such products, you must know their preferences. Men mostly go for the products that catch their eye in one instance. Whether it is their favourite coloured shirt, their favourite actor on the brand packaging or a direct resolution to what they are looking for.
Gather such preferential data and direct your marketing accordingly. Similarly, women are very picky about their choices, so gathering insight into what a big chunk of your female audience expects from the product or service of your category will help you redirect your marketing approaches accordingly.
Logo redesigning based on a gender-based approach would also need a bit of data consideration. Your logo should replicate the same meaning depending on the audience you want to cater your products or services to.
One of the best examples is an online eCommerce store in Oceania. Its logo represents a woman, which is very evident for female customers to know that they are the specific audience for this brand.
Beardo, on the other hand, is a male-specific brand that deals with men's hair & beard grooming essentials. They have a male-specific logo for guys to connect with the brand and relate to their products.
A marketing ad for a man should be direct and to the point without too much fluff. Try adding just the required information in an ad copy, which will be enough to make them consider your product or service for purchase. Too much background fluff leads them to reject the brand and move on to the next.
On the other hand, women are more favourable towards the background details, historical data of the product and statistical advertising. The foundation of convincing a woman to purchase your products or services is to give thoroughness in the ad copy.
Hence, your strategies for designing a content and ad marketing campaign will do wonders when your gender approach is stated correctly.
If you are dealing with a business that caters to the needs of both men and women, then you cannot have a logo or marketing ads based on any one gender. It should collectively focus on both while maintaining a neutral tone.
Starting from fonts, colours, layout and design, you must work on all factors to ensure that your redesigned logo and the marketing ad copies are gender-neutral. Some gender-neutral fonts are Roboto, Bookman, ITC Bauhaus, Helvetica and Garamond.
Similarly, some gender-neutral colours include greys, light browns, yellows, greens, white and black. Use the right colour and font on your chosen layout for printed marketing materials, social media ad copies and brand logos to send out a message that you are serving both genders.
These are the basic things one must consider to make a correct approach to gender-based marketing and logo redesigning. You can take help from professionals to ensure that you are approaching in the right direction. Your brand logo and the ad copies will contribute towards giving you recognition and increasing your sales. So, you must make sure that it counts!